Environmental kindness and responsibility. Going green. Saving the earth. Natural-istic-isms dominate our media and our consciousness, but what does it mean for business?
We do it because it is the right thing to do. Maybe. We get excited about getting involved. Maybe. We love green because, well, it is the color of money. Studies have shown that people are much more likely to buy products and services associated with good cause. Why not use the cause that crosses every line and covers every demographic - to our advantage? Environmental responsibility is something that effects everything, from families to pets to real estate and the economy. What this means is the opportunity to reach markets that may have been out of reach.
The green wagon does not, however, come without a hitch. Over-saturation of any concept or language in any area can be damaging and run a potentially great campaign off the road. It's time get creative. Here are a few tips to keep things on track:
1. Make small changes first. Starting a recycling program or find alternative ways to use technology and reduce the paper trail.
2. Create an incentive based contest for your staff to come up with creative ways to save energy and resources.
3. Use children to discover ideas and execute them... Hello, can anyone say newsworthy? What about cheap?
Give back to the environment. Mother nature may just reward the bottom line. Contact Lenoir Group for more information, to compare notes, or to see if your green is better than mine.
So I ask - are you going green... or is that fungus?
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